Thomas Edison was a pretty effect guy when it came down to the business of invention. He once said “Genius is one percent inspiration, ninety-nine percent perspiration.” He also said “Religion is all bunk” but that’s something to look at in a different article. As a business website developer my job is about the same 99% grunt work and 1% genius or inspiration.
The struggle ends up being all the grunt work doesn’t matter if my clients don’t like the inspiration. My source of inspiration is my client’s love for their business. It’s getting them a website that fulfills 3 results that is my constant koan. Said differently it’s “Website V C P“SM which is Website Visibility, Credibility & Profitability. All 3 components are required for a website to be a profit center vs a cost center.
Each website must be profitable is my business koan. To clarify profitable websites generate revenues greater than it’s costs. I set out in a process that is not mastered by me as yet. I know the ideal or the end game if you will, but what I do has to be unique and different reflecting the business for whom the website is representing. My next struggle is that all of the most pretty designs are inherently not SEO friendly. When a search engine bot indexes a website any images are seen as a big empty spot.
My practice and intention for this week is getting lots of production complete with inspired designs that our clients are blown away by.
Zen Lesson: It is said “a jug fills drop by drop” or a bit differently “in time and on time”. The lesson is to work diligently with discipline and you will progress forward. That is if you plan to go forward. Business, life and golf are all a series of actions which yield results. Each results determines the next appropriate action to accomplish your plan, goal or intention.